An Aithernal product, a tool for the advanced application of emotion in your film, text or product. Instead of relying on guesswork, it provides a clear emotional map and precise timing guidance – showing where to pause, what to emphasise and what to trim – all without altering the story’s meaning. ETP also serves as an analyser of Audience Emotional Needs, revealing what people truly seek and how to meet those needs effectively.
Born from years of building and scaling media, ETP goes beyond benchmarking competitors on dry metrics. It evaluates how they shape the audience experience – pacing, emotional peaks, clarity of intent and persona alignment. At the same time, it analyses the algorithmic landscape – search, feeds and recommendations – to align distribution with creative intent and capture the moments that matter most to audience attention.
ETP is a product, not an AI gadget. It leverages the latest models, but its focus is on translating your business intentions into the language of emotion, audience behavior and algorithmic signals. The result is a truly emotion-first ecosystem – where creative decisions become simpler, testing is faster and audience alignment is not only visible but measurable.